Content and Media Specialist
Content and Media Specialist
Job Title:
Work Type:
Permanent
Work Mode:
Hybrid
Industry:
Marketing
Location:
Clayton - Victoria
Salary:
$85,000 - $95,000 Depending on experience
Reference:
BH-29495
Content & Media Specialist
About the Opportunity
We are seeking a creative, commercially minded Content & Media Specialist to join a leading global consumer brand and play a key role in delivering brand growth and positioning across Australia and New Zealand.
This is an exciting opportunity for a marketing professional who enjoys combining content, paid media, social media and data analytics. You will take ownership of the end-to-end implementation of media activities, from content planning and deployment through to performance reporting, optimisation and insights.
Working closely with internal stakeholders and external media and creative agencies, you will help bring impactful campaigns to market and ensure media investment delivers against key business and brand objectives.
Key Responsibilities
You will be a motivated and commercially focused marketing professional with a strong understanding of digital media and a genuine interest in creating engaging consumer experiences.
To be successful, you will have:
Why Join?
This is an opportunity to join a highly recognised global brand and work across a diverse portfolio of marketing, media and content initiatives. You'll have the opportunity to make a genuine impact, work alongside experienced marketing and media professionals, and play an important role in shaping how consumers engage with the brand across Australia and New Zealand.
Apply now if you're a data-driven and creative marketer looking to take the next step in your career and work across both content and media performance. Call Kellie May on 03 9535 2111
About the Opportunity
We are seeking a creative, commercially minded Content & Media Specialist to join a leading global consumer brand and play a key role in delivering brand growth and positioning across Australia and New Zealand.
This is an exciting opportunity for a marketing professional who enjoys combining content, paid media, social media and data analytics. You will take ownership of the end-to-end implementation of media activities, from content planning and deployment through to performance reporting, optimisation and insights.
Working closely with internal stakeholders and external media and creative agencies, you will help bring impactful campaigns to market and ensure media investment delivers against key business and brand objectives.
Key Responsibilities
- Develop and implement ongoing paid and organic media activities across Australia and New Zealand.
- Plan and manage monthly content calendars across relevant social and digital channels.
- Manage YouTube content and optimise the user experience.
- Monitor and optimise paid media campaigns to maximise performance against KPIs.
- Analyse campaign performance, competitor activity and key media metrics, translating data into actionable insights.
- Make data-driven recommendations around targeting, bidding, budgets and campaign performance.
- Support the implementation of tracking infrastructure, including tracking codes and onsite pixels.
- Identify opportunities across owned and earned media, including influencer partnerships and user-generated content.
- Support marketing activations, promotions, giveaways, product launches and sponsorships.
- Create and localise engaging content and copy using tools such as ChatGPT, Gemini, Adobe Express, Photoshop and Illustrator.
- Monitor social channels, manage community engagement and escalate issues where required.
- Collaborate closely with internal teams, media agencies and creative partners to deliver campaigns.
- Ensure marketing content and activity complies with relevant legislation and regulatory requirements.
You will be a motivated and commercially focused marketing professional with a strong understanding of digital media and a genuine interest in creating engaging consumer experiences.
To be successful, you will have:
- A Bachelor's degree in Marketing, Business Administration or a related discipline.
- 2–3 years' experience in a marketing role with similar responsibilities.
- Previous experience in media performance implementation, reporting and optimisation.
- Strong understanding of marketing fundamentals and a consumer-first mindset.
- Excellent analytical and problem-solving skills with the ability to turn data into meaningful insights.
- Strong written communication and copywriting skills.
- Creative thinking and an eye for engaging content.
- Basic graphic design skills and familiarity with relevant design/content tools.
- Excellent organisation and time management skills.
- Strong communication and stakeholder management capabilities.
- A proactive approach with the drive to deliver high-impact campaigns.
- A collaborative mindset and the ability to work effectively with agencies and internal stakeholders.
Why Join?
This is an opportunity to join a highly recognised global brand and work across a diverse portfolio of marketing, media and content initiatives. You'll have the opportunity to make a genuine impact, work alongside experienced marketing and media professionals, and play an important role in shaping how consumers engage with the brand across Australia and New Zealand.
Apply now if you're a data-driven and creative marketer looking to take the next step in your career and work across both content and media performance. Call Kellie May on 03 9535 2111
